How do you inspire a new generation of Solo drinkers to take up the mantle of Solo Man and show us how they go hard? You get them to collect one of the seven special edition products we created, snap it and #GOHARDGOSOLO to win a GoPro. The result? User-generated Solo awesomeness.
My responsibility was to assure the aggregator website was up to scratch and to keep the Solo drinkers on their toes across Facebook, Instagram, Twitter and Vine.