Running groups for mental and physical health.
The Early Bird Run Crew hosts daily community running sessions. They recognise the mental as well as physical well-being that regular exercise brings. Their goal was straightforward: they wanted to look good during workouts and attract more members to join their group. I developed a versatile brand pack suitable for their merchandise and marketing needs. While the badge stood out as the primary brand element, the icon and wordmark offered flexibility and could be employed in various formats.
